Who We Are
Southwest Action Group (SWAG) is a community development organization rooted in the heart of Southwest Lansing, a neighborhood rich in culture, diversity, and resilience. Our mission is to turn underinvestment into opportunity by focusing on what makes communities thrive: people, place, and purpose.
What We Do
We drive change in three core areas:
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Small Business Support
Helping local businesses grow and thrive through promotion and community partnerships.
Strategic Placemaking
Reimagining public spaces with art, beautification, and design that reflect our neighborhood’s identity.
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Community Engagement
Bringing residents, stakeholders, and leaders together to create lasting change from the ground up.
Why It Matters
Southwest Lansing has long been overlooked; however, its people are anything but. This is a place of creativity, strength, and heritage. At SWAG, we believe that investment shouldn't skip over neighborhoods like ours. It should start here.
